Westpac partnered with onQ Digital to elevate its branch experience with the installation of a transparent curved LED screen. This innovative solution merges cutting-edge technology with architectural sophistication, creating a seamless integration of digital content and design that reflects Westpac’s modern and customer-focused brand identity.

Impact

The transparent curved LED screen has transformed Westpac’s façade into a dynamic digital statement:

• Architectural Impact: The curved design enhances the building’s exterior and draws attention with an immersive visual presence, ensuring Westpac stands out in a high-traffic location.
• Transparency Advantage: With 90% transparency, the screen allows natural light to flood the interior while displaying vivid, high-brightness content visible even in full sunlight.
• Next-Generation Storytelling: Perfect for brand campaigns, community messaging, and digital storytelling, the display reinforces Westpac’s commitment to innovation and engaging customer experiences.

With this 45-square-metre curved, flexible transparent LED film, Westpac has redefined what digital architecture can achieve — blending technology and design to create a living, light-filled canvas that connects with customers day and night.