Retail Media: In-Store Digital Signage and Software Solutions

Leading LED display innovation since 2012.

Harnessing the Power of In-Store Digital Signage and Software

As the retail media landscape rapidly evolves, in-store digital screens are becoming indispensable tools for capturing consumer attention at the point of purchase. These screens play a pivotal role in influencing buying decisions when it matters most, creating opportunities to engage shoppers with targeted content that drives sales.

onQ Digital leads the market in deploying large-scale in-store digital display networks for national retailers across Australia. Our prestigious client roster includes industry giants such as Bunnnings, Adore Beauty, David Jones, Mitsubishi, Mazda, 7-Eleven, and Country Road Group. We empower retailers to swiftly transform in-store interactions into revenue through a connected digital screen network that reaches consumers where they shop.

As pioneers in Australian retail media, onQ Digital is uniquely positioned to help you capitalize on a sector projected to grow to $2.8 billion in 2027, up from $1 billion in 2022. We offer the expertise and technology needed to stay ahead of the curve and unlock the full potential of your retail media strategy.

The Retail Media Opportunity

Unlocking Unrealized Retail Media Revenue

Boost Revenue

Significantly increase your revenue potential by empowering brands and suppliers to harness your valuable first-party customer data. This capability allows them to create highly targeted and impactful advertising campaigns tailored to resonate deeply with your shoppers. By leveraging insights directly from your audience's behaviors and preferences, these campaigns not only increase engagement but also drive meaningful results. This innovative approach transforms your customer data into a powerful tool that not only enhances advertising effectiveness but also establishes your platform as a valuable asset for brands looking to connect with their target markets.

Create New Revenue Streams

Unlock fresh opportunities for income generation by offering brands and suppliers access to your proprietary digital screen network. This enables them to advertise their products and promotions in a direct and highly visible manner, creating impactful impressions on shoppers. Beyond serving as an additional, high-margin revenue stream, this strategy enhances the overall shopping experience by delivering timely and relevant content. By positioning your business as a hub for dynamic advertising, you not only diversify your income sources but also establish a modern, customer-centric approach that appeals to shoppers and advertisers alike.

Enhance Supplier Collaboration

Build stronger, more productive partnerships with your suppliers by providing them with detailed, data-driven reports that evaluate the impact of their media investments. By showcasing measurable outcomes and campaign effectiveness, you empower suppliers with actionable insights that help them refine their strategies and maximize their returns. This level of transparency and collaboration positions you as a trusted partner, reinforcing your role in their marketing ecosystem. Ultimately, these data-driven strategies strengthen the relationship and highlight the mutual benefits of working together toward shared success.

Comprehensive Retail Media Solutions

James Holloman
CMO - David Jones

“David Jones has been working with OnQ for over five years and more recently partnering with OnQ on our Retail Media Strategy, with the launch of David Jones Amplify™. Myles and the OnQ team have been very strategic, responsive, flexible and resourceful in providing solutions for our Retail Media Strategy. I personally have found OnQ a fantastic partner, providing excellence pricing and diligent service to all of the key teams at David Jones. I would highly recommend OnQ as a partner for any instore digital solution”.

1. Acquisition of State-of-the-Art Digital Displays

The foundation of any successful retail media network is the quality of its digital displays. At onQ Digital, we source and procure the latest high-definition digital screens tailored to your specific retail environment. Whether you need sleek, large-format displays for high-traffic areas or smaller, targeted screens for niche sections of your store, we provide the best technology to meet your needs. Our displays are designed to be durable, energy-efficient, and capable of delivering vibrant, dynamic content that captures consumer attention.

Key Services:

Customization: Selection of screen sizes, resolutions, and features that align with your brand and store layout.

Quality Assurance: Rigorous testing of all displays to ensure they meet industry  standards and perform reliably in retail settings.

Logistics Management: Coordination of timely delivery and installation across all your locations.

2. Seamless CMS Integration

Managing content across a vast network of digital screens requires a robust and user-friendly digital signage content management software platform (CMS). Our digital signage software platform is purpose built for retailers that allows you to control and update content in real-time from a centralized platform. Our digital signage software solutions are designed to be intuitive, giving you the power to tailor messaging to specific locations, times, and customer demographics with ease.

Key Services:

Customized Solutions: Integration of onQ’s proprietary digital signage software or adaptation of existing systems to manage your content.

Real-Time Updates: Instantaneous content updates and scheduling across all screens, ensuring your messaging is always relevant and timely.

User Training: Comprehensive training for your team, ensuring they can fully  leverage the capabilities of our digital signage software platform

onQ CMS Features

Simple, Fast & Customizable

Digital Signage Content Playlists

The onQ Digital Signage Software platform allows users to build content playlists within the digital signage software. Users can group and organize similarly themed content or content for occasions into a single playlist. Instead of scheduling each piece of content one-by-one, users can select a playlist and assign it to a specific screen in just a few clicks.

Digital Signage API Integration

Perhaps you want your digital signage content to display dynamically based on changes in other datasets. For example, maybe you only want your digital signs to show special offers for products that are in-stock. To do this, you must use the onQ digital signage API to integrate your digital signage content management software with your inventory database.

Multi-user Support

Most businesses have multiple individuals who work on their digital signage strategy. With multi-user support, businesses can easily assign accounts with varying permission levels to relevant employees. Additionally, when an employee changes roles or leaves the company, management can easily remove that employee’s account while keeping top-level administrative access.

Remote Screen Monitoring And Health Checks

The individual responsible for digital signage content management may not be near each sign that they manage. Some digital signage users may not see the screens that they manage for weeks at a time.. Accordingly, it is important that users can remotely monitor the health and playback status of their screens using a user-friendly digital signage software platform like onQ CMS

Screen Grouping Functionality

For users that have multiple screens, digital signage content management can be a lot of work. Screen grouping allows users to organize multiple screens into a single unit. Once a user groups multiple screens, the user can then update the content on each screen within that group all at once. If there is a special offer that is only applicable to a particular region of retail stores, this special offer can be pushed out to all relevant screens at once rather than screen-by-screen.

Content Tagging

Digital signage tagging helps organize content into categories for easier management. This enables relevant promotions to be displayed automatically during specific seasons or events, enhancing viewer engagement and operational efficiency.

Data Driven Content

Digital menu boards connected to the Point of Sale (POS) system update in real-time, displaying product availability, popular items, and pricing changes. As customers place orders, the menu highlights in-demand dishes and customer favorites, ensuring it only shows what’s currently available.

AI Computer Vision - Context Aware Automation

Using AI computer vision and context-aware automation in digital signage improves engagement and efficiency. The technology recognizes the environment and delivers personalized content based on demographics, behavior, and emotions. Real-time data is used to adjust content dynamically. This improves the viewer experience and operational efficiency.

Content Validity

Content validity is key in digital signage as it displays suitable and current information. Specific dates and times can be set for content display, ensuring it is relevant. For example, promotional content can be programmed for sale periods, boosting viewer engagement and streamlining content management.

3. Operational Management

Once your digital screens are in place, operational efficiency becomes critical. onQ Digital handles the day-to-day management of your retail media network, ensuring that everything runs smoothly. From monitoring the health of your screens to troubleshooting any technical issues, we provide the support needed to keep your network operational at all times.

Key Services:

Network Monitoring: Continuous oversight of your digital screen network to detect and address issues before they impact performance.

Maintenance & Support: Regular maintenance schedules and on-call technical support to resolve any challenges quickly and efficiently.

Content Management: Assistance with content scheduling and deployment, ensuring  your screens always display the right message at the right time.

4. Retail Media Platform Integrations

To maximize the effectiveness of your in-store digital screens, onQ Digital has integrations with retail media platforms that enable you to reach your target audience with precision. These platforms are designed to leverage first-party data, enhancing the relevance of the content displayed and ensuring it resonates with shoppers. Our deployment process is tailored to your specific needs, whether you are looking to engage customers with targeted promotions, branded content, or real-time updates.

Key Services:

Platform Customization: Development and deployment of a retail media platform that aligns with your brand’s objectives and customer journey.

Data Integration: Integration of customer data to create personalized and contextually relevant content.

Performance Analytics: Access to detailed analytics that measure the effectiveness of your campaigns and provide insights for continuous improvement.

5. Expert Media Sales Representation

Maximizing revenue from your digital screen network requires a strategic approach to media sales. onQ Digital provides expert media sales representation, helping you monetize your screens by offering ad space to brands and suppliers. Our team works closely with you to develop advertising packages that appeal to potential advertisers while aligning with your brand's values and goals.

Key Services:

Sales Strategy Development:  Crafting tailored media sales strategies that target the right advertisers and maximize revenue potential.

Advertiser Relations: Building and managing relationships with brands and suppliers, ensuring they see value in advertising on your network.

Sales Execution: Handling all aspects of the media sales process, from pitch to contract negotiation and ongoing account management.

The onQ Digital Advantage

By partnering with onQ Digital, you gain access to a full-service solution that simplifies the complexity of managing a retail media network. Our end-to-end approach ensures that every aspect of your network, from technology procurement to content management and revenue generation, is handled with expertise and precision. Whether you are launching a new digital screen initiative or enhancing an existing network, onQ Digital is your trusted partner in transforming in-store retail media into a powerful driver of engagement and growth.

The Global Retail Media Industry  Projected Growth

Platform Overview

Retail Media

Operating System

A vertically integrated platform that transforms physical venues into governed, monetisable media networks at enterprise scale.

mall area with digital billboard
Architecture

The Full Stack

Seven integrated layers working together as one unified operating system.

L7
Sales
L6
Services
L5
Audience Analytics
L4
Programmatic SSP
L3
Audio Intergration
L2
onQ CMS
L1
Digital Signage
Layer 01 / 07

Digital Signage

The Foundation of Brilliant Visual Delivery

Media-grade hardware engineered for reliability and impact. From high-brightness indoor LED and LCD panels to transparent LED and weatherproof outdoor displays, onQ Screen delivers stunning visual experiences in any environment specified, procured, installed, and commissioned by onQ Digital across Australia.

Indoor LED & LCD
Transparent LED
Outdoor Displays
Video Walls
National Installation
Layer 02 / 07

onQ CMS

The Central Nervous System

The operating system for governance, scheduling, and proof-of-play. Centralised content management with unlimited users, proactive device monitoring, and advanced reporting all from a single pane of glass. Built for multi-site retail environments with role-based access and automated campaign trafficking.

Content Scheduling
Device Monitoring
Proof-of-Play
Role-Based Access
Multi-Site Governance
Layer 03 / 07

Audio Integration

Multi-Sensory Experiences, Unified

Synchronize background music, audio advertising, and screen content to create immersive, multi-sensory campaigns with dayparting, dynamic scheduling, and brand-safe curation across every zone of your venue.

Curated Music
Audio Ad Insertion
Audio-Visual Sync
Ambie Partnership
Dayparting
Layer 04 / 07

Programmatic SSP

Unlock Revenue at Scale

Our proprietary Supply-Side Platform connects your screen network to over 35 demand-side platforms through a unified real-time bidding auction. Maximise yield with managed or self-service monetisation, private marketplace deals, and advanced yield management turning your venue into an addressable retail media channel.

35+ DSP Connections
Real-Time Bidding
Yield Management
Private Marketplace
Automated Revenue
Layer 05 / 07

Audience Analytics

Measure What Matters

Dual-mode analytics combining mobile phone Bluetooth proximity data and cutting-edge vision analytics via cameras. Understand shopper presence, prove attention, and measure content effectiveness with IAB-compliant Play-Presence-Pairing metrics delivering verified impression data to media agencies.‍

Bluetooth Proximity
Vision Analytics
Real-Time Dashboards
IAB Compliance
Verified Impressions
Layer 06 / 07

Services

End-to-End Enablement

From initial concept to national deployment and beyond. Our services team provides design, fabrication, installation, onboarding, training, and ongoing strategic support including dedicated account management, quarterly business reviews, and 24/7 device monitoring with proactive maintenance.

Content Scheduling
National Deployment
Strategic Consulting
24/7 Support
Account Management
Layer 07 / 07

Sales

Expert Media Sales Representation

Maximising revenue from your digital screen network requires a strategic approach to media sales. onQ Digital provides expert media sales representation, helping you monetise your screens by offering ad space to brands and suppliers. Our team works closely with you to develop advertising packages that appeal to potential advertisers while aligning with your brand's values and goals.

Sales Strategy
Advertiser Relations
Sales Execution
Revenue Maximisation
Account Management
Programmatic Monetisation

Maximum Yield.

Without Losing Control.

onQ's programmatic layer connects to 35+ DSPs globally and operates a true unified Real-Time Bidding auction engine, not a waterfall model.

A Fundamental Difference

Most platforms connect to 3, 6 DSPs and rely on fixed-price or waterfall auction models, which limit competition and suppress yield.

onQ connects to 35+ programmatic DSPs globally and operates a true unified Real-Time Bidding (RTB) auction engine, where every impression enters a live auction, all DSPs bid simultaneously, and the highest bid always wins.

Governance Still Comes First
  • Private marketplace activation only
  • Advertiser and category whitelisting
  • Creative and audio-script approval workflows
  • Daypart, zone, and frequency controls
  • Real-time kill-switch at CMS level

Programmatic is positioned as yield enhancement, not dependency.

30-80%

CPM uplift vs waterfall-based models

35+

Programmatic DSPs connected globally

100%

Simultaneous bidding, true RTB auction

Omnichannel Retail Media Platform

Your Entire Owned Media Ecosystem.

One Platform.

With onQ's omnichannel retail media platform in place, retailers gain a full-fledged retail media operating system, selling advertising across every owned media channel.

End-to-End Campaign Visibility

Retailers and advertisers have a complete, full-funnel view of campaigns from bookings and scheduling through to impressions, delivery, proof-of-play, and ROI/ROAS creating transparency and trust on both sides.

Real-Time Inventory & Performance Intelligence

For in-store inventory (digital and non-digital), retailers have a real-time view of what inventory is currently booked, which advertisers are live, and performance by store, zone, and screen enabling active yield optimisation.

Flexible Commercial Models

The platform supports both self-service access for advertisers who want direct control, and managed service models for retailers who prefer onQ-led sales and operations increasing advertiser adoption while preserving control.

In-venue digital screens

via onQ CMS

In-store audio placements

Managed audio

Retailer websites

Digital inventory

Mobile apps

App placements

Non-digital in-store

Select inventory

AI-Driven Optimisation

Campaign delivery and placement are continuously optimised using AI/ML to increase relevancy for customers, improve ROAS for advertisers, and maximise yield for the retailer.

Beyond technology, onQ provides ongoing consulting and commercial support, working closely with retailers to grow advertiser adoption, improve packaging and pricing, and increase recurring media revenue over time.

Commercial Impact
  • Larger average deal sizes
  • Higher effective CPMs through bundled reach
  • Improved campaign performance and retention
  • Stronger renewals and longer-term commitments
  • A shift from 'test budgets' to always-on media spend

The venue evolves from a place where ads run, into a media owner with a scalable, repeatable revenue engine.

Why the Integration Is Priceless

Individually Valuable.

Together, Irreplaceable.

Each capability has standalone value. Together, they form a defensible, compounding ecosystem that no single competitor can replicate.

Screens & Audio

Create premium multi-sensory inventory that commands higher CPMs and longer dwell engagement.

CMS Governance

Governs content, compliance, and delivery across every screen and audio zone in the network.

Vision Analytics

Validates attention and performance, providing proof-of-attention across visual and audio environments.

Programmatic Monetisation

Drives competitive price discovery through true RTB, connecting 35+ DSPs to every impression.

Omnichannel Activation

Expands advertiser spend across screens, audio, web, app, and CRM, bundling reach for higher deal sizes.

Data & Optimisation

Continuously improves yield, pricing, and confidence, creating a compounding advantage over time.

Most competitors offer one or two layers. onQ delivers the entire media stack, fully integrated.

That integration - screen hardware, CMS, in-store audio, advanced programmatic monetisation, omnichannel media, and attention analytics - is not just valuable.

It is extremely hard to replicate.

Strategic Outcomes
  • Higher CPMs across visual + audio
  • New recurring SaaS + media revenue streams
  • Stronger advertiser retention
  • Enterprise-grade governance
  • Scalable across hundreds of locations
  • Increased valuation multiple vs signage-only or audio-only platforms
Common Questions

Frequently asked questions

What types of venues is the Retail Media OS suited for?

The onQ Retail Media OS is suited for any venue operator seeking to build or scale a retail media network. This includes grocery and supermarket chains, shopping centres, automotive dealership groups, fitness and leisure venues, specialty retail chains, and any multi-site operator with screen infrastructure.

Can the onQ Retail Media OS integrate with existing systems?

Yes. The onQ platform is designed for enterprise integration. The CMS layer supports API connections to POS, inventory, pricing, and other retail systems. The Programmatic SSP layer connects to over 35 demand-side platforms. The Audience Analytics layer integrates with Bluetooth proximity (Crowd Connected) and vision analytics (meldCX) systems to deliver comprehensive measurement.

How does onQ's platform differ from traditional digital signage?

Traditional digital signage focuses on content playback. The onQ Retail Media OS is a complete platform stack that includes media-grade infrastructure, governance controls, programmatic monetisation, dual-mode audience analytics, and strategic services. It transforms venues into monetisable media networks, not just display networks.

What are the seven layers of the onQ Retail Media OS?

The onQ Retail Media OS consists of seven integrated layers: (L1) Digital Signage for media-grade hardware delivery; (L2) onQ CMS for centralised governance and scheduling; (L3) Audio Integration for multi-sensory campaigns; (L4) Programmatic SSP for automated revenue at scale; (L5) Audience Analytics for measurement and proof of performance; (L6) Services for end-to-end enablement and support; and (L7) Sales for expert media sales representation and advertiser relations.

What is a retail media operating system?

A retail media operating system is a vertically integrated platform that unifies hardware, software, monetisation, and measurement capabilities to transform physical venues into governed, scalable media networks. Unlike traditional digital signage solutions, an operating system approach provides end-to-end control from screen infrastructure through to programmatic revenue and audience analytics.

What is the Wedge to Expand to Own growth model?

The Wedge to Expand to Own framework is a strategic approach to platform adoption. Clients begin by digitising and controlling their venue with foundational screen infrastructure and CMS (L1 + L2). They then expand by introducing monetisation and measurement capabilities (L3 + L4). Finally, they own the full stack by embedding audience analytics and strategic services (L5 + L6), making onQ their exclusive media infrastructure partner. The final layer, L7 Sales, activates expert media sales representation to maximise advertising revenue.

next steps

Turn Your Venues into

Media Networks

The onQ Retail Media OS is the single platform you need to unify, manage, monetise, and measure your entire in-venue media ecosystem.