David Jones - Elizabeth Street, Sydney

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Project Case Study

David Jones - Elizabeth Street, Sydney

onQ Digital partnered with David Jones to extend their retail media infrastructure throughout the Elizabeth Street Sydney flagship. The project supported the David Jones Amplify retail media network, deploying digital signage across the store to create a dynamic advertising and brand content platform for one of Australia's most iconic department stores.

What was needed

The Challenge

David Jones required additional digital display coverage at Elizabeth Street to maximise the reach of the Amplify retail media network and improve in-store communication.

How we delivered

The Solution

onQ supplied and installed commercial displays across key zones within the David Jones Elizabeth Street store, integrated with onQ CMS and the Amplify retail media platform.

project summary

Project Highlights

Amplify Network Expansion

Additional screens extend the David Jones Amplify retail media network's in-store reach.

In-Store Coverage

Display placement maximises customer exposure to David Jones campaigns and retail media content.

Centralised CMS Control

onQ CMS enables David Jones to manage all Elizabeth Street screens from a single platform.

Ongoing Support

onQ provides technical monitoring and content operations support for the Elizabeth Street installation.

next steps

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