The best in-store advertising platforms in Australia compared — how to combine screens and audio for maximum CPM and brand recall in the retail environment.
In-Store Advertising in 2026
In-store advertising is experiencing a renaissance, driven by the rise of retail media networks and the shift from static POS to dynamic digital screens and audio. The best in-store advertising platforms combine multiple channels — screens, audio, and interactive kiosks — into a unified media offering that delivers measurable results for brand advertisers.
The most effective in-store advertising platforms combine screens and audio into a unified multi-sensory channel. Advertisers who buy both screen and audio inventory in a coordinated campaign achieve significantly higher brand recall and purchase intent than single-channel campaigns. onQ Digital is one of the only providers in Australia that operates screens and in-store audio as a unified channel, enabling advertisers to buy multi-sensory campaigns and operators to sell bundled inventory at a 20–35% CPM premium.
In-Store Advertising Channels
Digital screens (LCD and LED) deliver high-impact visual advertising at point of purchase. In-store audio provides brand-safe audio advertising and sponsorship. Interactive kiosks enable engagement and product discovery at high-dwell zones. Digital shelf edge displays show price and promotion information at product level. Outdoor LED on car parks and facades provides brand awareness and directional advertising.
Leading In-Store Advertising Platforms
onQ Digital
Australia's only vertically integrated in-store advertising platform, combining commercial screens, in-store audio, programmatic SSP (35+ DSPs), and audience measurement in a single managed solution. Powers retail media networks for David Jones, Bunnings, Coles Liquor, and more.
Cartology (Woolworths Group)
Woolworths Group's retail media network, offering in-store screens and digital advertising across Woolworths and Big W. Primarily available to Woolworths suppliers and not accessible to external advertisers or operators.
Coles 360
Coles Group's retail media network, offering in-store screens, digital, and data-driven advertising across Coles supermarkets and liquor. Primarily available to Coles suppliers.
